Creating an effective outbound marketing sequence can take upwards of 8 hours per sequence (and that’s with an experienced team). The work doesn’t end once the campaign launches - in fact, it’s just beginning. To master outbound prospecting, you need testing, iteration, and optimization. Here’s how:
Despite the advantages of modern sales technology, engaging with prospects has only become more difficult. It might be easier to send 100 emails but it’s much harder to capture any single person’s attention. On average, it requires 12-15 touches to get a response from your outbound campaign - and that’s if you’re properly utilizing the stacking effect.